Hey! Its workout time, well the reason for your fitness are these push notifications.

Let me start by telling you what push notifications are. A push notification is a message that pops up on a mobile device.

Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app. Push notifications provide convenience and value to app users. For example, users can know the sports scores, the latest news, flight information. For publishers, push notifications are a way to interact with users. Arent push notifications great?An automated message sent by an application to a user when the application is not open. The next question arises, what are the benefits of push notifications. It is really important for an app to keep in touch with the users and to turn inactive users to active ones. With push notifications, we can get insights into user behaviour. Push notifications play a key role in improving brand recognition. So as I started, to alk the couch potatoes out there, push notifications to remind them to go workout. Push notifications is a key to stimulate user engagement. Timely marketing messages are the best way to increase conversion rates.

Push notifications improve your customer care strategy with useful content. They also reduce efforts by the customer in the customer journey. Despite all this technical stuff, push notifications are a great way to enjoy the app.

 

90% of people use mobile between 11 and 2.So its a high chance for users to get push notifications during that time. Push notifications also act as a great reminder for users to know what all is happening in the app. Push notifications basically act as an interface between the app and users. There is another concept in push notifications called web push notifications. So more pros of push notifications are They can be personalized with a variety of content, You don't need a complex CTA form, they can expand your audience, you don't need to set up separate reminders, they don't require browser activity.

As nothing is perfect so there are also cons for push notifications. They function just like a pop-up ad, they may be worse in the long term, imagine if all apps use push notifications and user blocks all of them, so the whole concept of push notifications becomes meaningless, hence, the more brands that use push notifications, the less is their worth. Push notifications sometimes send some really important information but if the frequency of push notifications increases, a user might block all notifications and miss out the important ones as well. So it is really important to use this technology in a manner such that the user doesn't lose interest in them.

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So I would like to conclude push notifications can be a beneficial technology in case used carefully, push notifications has both pros and cons like any other technology in this world but if used diligently can help in creating an amazing user experience. Push notifications can be a key to unlock the doors of success for the app so the suggestion to developers is to not waste this tool or take it lightly, a slight focus on this tool can be a lot beneficial and maybe after some days the couch potato would become a fitness expert!

 

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