Changing Consumer behavior with smartphones.
As we all know, we observe that our dependency on our smart mobiles has become unavoidable. Just give a thought about our life before 10 years where there are no smartphones. Now out of the digital time spent on an average, a person spends 60 % on mobile devices and his checking of the phone happens 150 times per day. Of course, behavior and common habits have even changed with smartphones. A common man uses a smartphone all the time while getting up, during office commute, at the break, before bed and almost at any time in between. Indeed, many of our lives are dictated by our phones. There are new technical updates every day across the globe. Mobile technology is growing at an unbelievable pace still making life more and easier.
Let’s see categorically how consumer behavior is changing with smartphones:
Quick, Easy life:
Gone are the days, when we take a print of the route or a bus ticket. Now everything is digitized. It has become eco-friendly too, no waste of paper. Mobile application for all the needs such as travel, route, traffic update has made life easier. Be it a weekend plan or long travel, mobile applications are helping to find the best. Even people think to try a new restaurant only after checking the reviews. Even though all these tasks can be done desktops too, People rely on smartphones and mobile applications due to the comfort level of using the handy thing. Keeping a handy device to accomplish all the tasks have become a welcoming new habit amongst the consumers.
The current trend of shopping did not exist a few years ago. Online shopping has now become a comfortable, time-worth shopping zone. Any kind of product in this world are sold online. Every E-commerce sector is growing its product base day by day. With mobile emergence, the total purchase volume has increased. It is important to know that m-commerce has contributed to 39.6% of total retail e-commercial sales. With Mobile shopping, consumers started getting higher accomplishment feel. For example, most working people predominantly choose app shopping from the trusted shops over supermarket for grocery and other household needs to save extra time. Not only the products people started relying on many online services for food delivery, household maintenance, and even personal grooming. Online services just rely on a smartphone to improve its market. Their continuous efforts for customer engagement are in a satisfying manner improving the customer base.
People see a smartphone as a tool to improve the quality of their life. For example, many apps are evolving with the objective of improving one’s health. Constant notifications to take the right diet at the right time tones their health and life quality. Of course, people are getting more dependent on their small handy thing. Women are keen to explore more in cooking with constant digging of different recipes as well try to brighten their house with new decorating and furnishing ideas.
The use of smartphones has also a positive impact on one’s personal stuff too. Maintaining healthy long distance relations is possible only through smartphones with quality messaging and video calling services. Photography is not the least to mention. Some special things can happen anytime which we like to capture them to cherish for a lifetime. Games, music, recorded tv, personalized books are the other items people prefer to use with and spend most of their time.
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