E-commerce business isn’t limited to having a domain name, a proper website, and products to sell. Like any other business, it also includes publicizing and creating more awareness of the site and the products it sells. One can have a proper website and have just the right tricks to keep the customer loyal and also have the right product to sell; they still might fail to succeed if the site is unable to gain enough traffic and thus customers. Not all the people who visit these sites buy products. The majority of the visitors simply browse these sites, participate in window shopping and then leave without buying anything at all. Now if few people are visiting the sites, even fewer would be buying from the websites which would thus hardly ever mean that the business would grow at a rate that would benefit the business in exchange for the hard work and the money they have already invested in the business.
Now, what are some of the ways and tricks that one can use for publicizing their sites without having to pay much for it, read on to know some of them?
USE SOCIAL INFLUENCERS
The current generation is full of people being completely obsessed with social media sites such as Instagram, Twitter or Facebook. The obsession and the popularity of these apps have increased so much that people are even building their career completely around these apps. Social media influencer or Instagram models are a few of the ways they call themselves. And there are so many of them that they are easy to find and also the newcomers are not that costly. And if not them, one can easily find a person with lots of followers on these sites among their own social circle. Ask them for help in publicizing the site on their page and trust your friend or the social media influencer to do their job and bringing you new customers.
BRIBE CUSTOMERS INTO REFERRING TO THEIR FRIENDS
The site can provide reasons to the customers to refer the sites to their friends. This can be done by providing them incentives such as coupons or discounts for future purchases. They can either share their previous or recent purchases on their social media or simply send a referring link to their friends individually. This not only brings new customers but even provides the current customers with some satisfaction. It also helps in strengthening the websites SEO score.
USE E-MAIL MARKETING
The website must retarget the customers that are slipping away from them by sending them emails about the recent products or the newest offers and discounts or can even remind them of the contents that are left in their cart, yet to be bought. The customers might find something useful in the mail and would surface back to the site. The key to being able to do this is to ask for customer’s email ID the very first time they visit the site.
HAVE A SOCIAL MEDIA PRESENCE
Like I said previously, in the current time very few people can say that they have never used or made a social media account. Thus the website must have a social media account on as many social media sites as possible. Most of the social media sites/apps allow accounts to go business and they provide them with options to publicize. This would increase the reach of the posts on that social media account and thus the traffic on the website.
These are a few of the things that one can do to increase the traffic on their sites. Using SEO wisely would also benefit the website, to know how to read the article on SEO published in the blogs section of shapemyapp.com. And wouldn’t know how well something works for them or how it is a bad idea or simply futile without trying and evaluating on their own.