India with one of the fastest growing economies in the world is on its way to becoming the largest and globally important consumer economy. But this growth isn’t rapid like other countries like China or Japan due to the reason of lack of urbanization and awareness among the small businessmen. In every country, small businesses are just like the integral parts of a car which helps to keep the engine running but what we see from the outside is that the tires and the steering wheel is responsible to make it move. According to the sources, it is confirmed that 70-80% of innovation in any country comes from small businesses. The weight of unemployment faced by the citizens of a country can be lifted up with the help of these small businesses. On the contrary, our country is an industry of small businesses from meal services to aquarium work to pet care services. Marketing is one of the most important so as to let the consumer know about the company’s business plan and product. Without the charm of marketing, these businesses won't be able to achieve their goals or survive much longer in the race of many similar products in the market. In today’s world, even a ten-year-old kid uses an iPad to play games which features abundant of paid advertisements. The Internet provides many tools for small businesses. One of the best things about the internet is that is can always make the market more efficient. Every small business needs the internet like it needs raw materials. Nowadays, the internet is being used by everyone to know around their surroundings coz the people in our busy world are so preoccupied that they can't even take their head off the screens. That’s when the advertising companies take advantage and help these small businesses to grow and make them look like big king size companies on the internet. A famous myth among the new generation is that “If you are on the internet, you are big”. It doesn’t matter if the company is small or it consists of a team of nerds. The reason being that no one on the internet knows that you are a small business whereas your mesmerizing pictures of the product are good enough to attract them. The internet is an all in one tool for small businesses. Also, the platform of social media can provide an inexpensive way of marketing for business with less capital. Many businesses around the world use Social media to connect to their consumers. The use of internet marketing leads to the widespread any information on the product as quickly as possible.
Many online small businesses which have grown in the last few years have claimed that with the platform of the internet, it has allowed their businesses to build connections at any time and anyone around the world. With the internet’s help, business is able to increase their revenue through the means of tech-enabled commerce, which help these small companies to survive and go on in the long term. Hence, the Internet gives small businesses the platform to connect and earn more.