WHY SOCIAL MEDIA MARKETING IS IMPORTANT?
An important component of digital marketing is social media. It is the platform where people can share their views, experience, preferences, likes, audio, video and what not! It also paves the way for marketers to understand their customer’s preferences and choices. And gives them a prospect if they have redesign or relaunch their product. They are also cost effective and make them innovative and can create a long-term marketing asset in the process.
There are 3 main platforms for social media
1). Online Communities & Forums
3). Social networks
Online Communities & Forums :
These are usually created by the consumers with no commercial interests or company affiliations, while a few are sponsored by companies, whose members communicate with the company and exchange information. This benefits both the company and the consumers. It helps in building up the bond between an individual and the company.
These are updated journals that have become an important word of mouth in recent days. Blogs bring people together of common interests, consumers these days go through numerous reviews and experiences by previous users before they buy their product.
At the other extreme consumers also do use blogs to retribute a company’s bad service or faulty products.
SO JUST BE CAREFUL & KEEP MONITORING THE BLOG!
They have become important to both business- to – business and business – to – consumer marketing.
Facebook – one of the world’s biggest social media
Linked In- career-minded professionals
Twitter – with its 140 characters (TWEETS)
Each varies in its own kind in providing benefits to its users. These days company’s having a Facebook and Instagram pages has become a virtual prerequisite
HOW SOCIAL MEDIA MARKETING BENEFITS YOU?
“Next to Excellence is the Recognition of it.”
Social media networks act as your brand’s voice. This is because it makes you accessible to the new customers and males you still more familiar and recognizable for the existing customers.
“ Satisfaction is a Rating,
Loyalty is a Brand.”
Company’s that actually update themselves and those that are active in social media usually enjoy higher loyalty than others. Through social media, the company can understand its customers view on their brand.
“Nothing is more expensive than a missed opportunity.”
Each and every post that you post on your page is important and adds value to your brand. Social media is a platform that provides you with an opportunity to convert prospects to customers. Every post, image, video, blog you share is a chance for you to gain a customer and his/her loyalty.
CAUTION: Cost Cutting Ahead!
Yes! You read it right! Social media marketing is actually the best to cost-cutting strategy. It doesn’t require a large number of human power and neither too much of effort. All you need to do is post content that is worthy. The more quality content you create on social media, the more inbound traffic you’ll generate which directs you to gain customers.
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